The Digital Conversationalist

Andrea Edwards

How IBM APAC turned 500 employees into a social media and content army

I’m absolutely thrilled to share the success story of how building a social leadership culture can absolutely transform a business from the inside out. Hand on heart, it’s been the privilege of my career to work with the incredible professionals at IBM across Asia Pacific. Some of the smartest and most passionate people I’ve ever …

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Don't outsource your voice

Um no, I don’t think anyone should outsource their voice on social media, no one

I love to have my thinking challenged. Love it! I take all challenges deep into the recesses of my brain, test it out, turn it around, and sometimes, it shakes my opinions up. When that happens, the new thought gets integrated into an existing idea, an idea that becomes broader and better. I love when …

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When women step up, does it help more women step up? I reckon it might

I’ve just returned from an incredible few days with my speaking tribe in Singapore, attending the Asia Professionals Speakers Convention 2018, organised by APSS. It’s my fifth Convention and this year, I finally decided it was time to put my hand up and say OK, I would like to speak. Let’s just say asking to …

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The time to own your voice on social media is now

If you have no idea where to start in building your personal brand/social leadership position on social media, then please, do check out my How to build a Rock Star Personal Brand, which is up on Teachable. Use the code MYCOMMUNITY and get 20% off. You can understand the thinking behind it in the video …

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I am not a hustler, so what does that make me?

If there is a consistent message breaking through for me on social media, it’s the concept that we must all be out there hustling to build businesses and opportunities – especially if we’re entrepreneurs. Gary Vaynerchuck is the poster child of the hustle today, because let’s face it, no one does it better than him! …

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Getting a peek under the hood of GE’s content marketing strategy

I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This …

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Why we need a different approach to sexual harassment in Asia

Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please listen to this podcast – Cindy Gallop on Weinstein, Trump & The Watershed For Women For me, it’s felt like …

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