Want to Win at Content Marketing? Empower and Embrace Your Employees

You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation of your business, as well as across the greater business community. It’s a huge opportunity and it’s exciting. The sheer power of recruiting and inspiring an army of employee brand advocates to authentically represent your brand on their social media assets, while building their...

Read More