Are you Content Marketing or Marketing?

The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s think custom content is the future of marketing – Visual.ly $135 billion was spent on digital marketing content in 2014 – Visual.ly 62 percent of millennial loyalty is driven by content – NewsCred 65 percent of your audience are “visual learners” – Visual.ly So we’re all doing it, content marketing is here, the world has changed. Terrific… But are we really doing content marketing? I’m not convinced I spend an inordinate amount of time...

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