Month: November 2012

Messaging my Own Company – a Lesson Learned

Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just doesn’t seem to be enough demand in Asia Pacific – even though I believe there should be. However, in the last two years, SAJE has evolved into an Inbound Marketing or Content Marketing Agency as well – both the strategy and the content delivery....

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Start-ups Asia Pacific – 7 Ideas to Get Media Coverage

I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by Leo Widrich, co-founder of Buffer. One of the things I’ve noticed, having worked with start-ups in the US, EMEA and Asia Pacific, is companies’ in this region do not dedicate the same amount of budget or time to this process as the international competition. For example, when I worked in the US at the end of the 90s/early 00s, a start-up typically spent US$25-35,000/month just on its PR agency. How many start-ups in Asia Pacific are even spending $5K? I...

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Asia Pacific Social Media Stats – Australia, China, India and Japan

It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month 50% of Internet users read blogs 64% of Facebook users are fans of at least one company 70% of links clicked are organic – i.e. not paid Companies that blog get 55% more Website visitors 57% of businesses have acquired a customer through their...

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Your Personal Professional Profile is Vital

In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and I hope to be considered amongst this gang in my own personal investment in the medium. However, I have to say, the majority of professionals I know in Asia Pacific do not do a good job here – still approaching social media in voyeuristic...

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Softbank 30 Year Vision – An Asian Lesson

SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco Sprint. I was recently reviewing its Website for content and thought it is a fantastic example to share on how Asian businesses do messaging differently. Having worked with companies on messaging in Europe, the US and across Asia, one thing is very clear: The...

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