personal branding

Social leadership

The whole world is communicating, what do we see, how should we be?

One of the reasons I have always LOVED social media, is because I get to watch how people communicate, across all the topics I care about (and those I don’t), in every corner of our world, 24/7 if I want to. I have always found the insight into humanity fascinating. Of course, it’s not always …

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LinkedIn tips

18 Steps to an All-Star LinkedIn Profile is free as an ebook on Amazon Kindle

I want to help in this time of crisis, and one thing I can do is offer my newly published book – “18 Steps to an All-Star LinkedIn Profile” – for free. It’s now available as an ebook on Amazon Kindle, until end of April. Grab it today and focus on something you can control …

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PLEASE PLEASE PLEASE check your sources before sharing. Verify, verify, verify

18 Steps to An All-Star LinkedIn Profile (the book)!!! This is the starting point for LinkedIn success. You can buy it on Amazon.com Amazon.co.uk Amazon.in and Flipkart. It’s also available as an eBook on Amazon Kindle, Kobo, Google Play and iBooks. Are you a Social CEO? I’m proud to be a contributing authorto The Social …

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Andrea T Edwards

18 Steps to an All-Star LinkedIn Profile is here

I called my dad for his birthday yesterday and told him I was publishing a book today. He said, well that’s a long time coming, isn’t it? And he’s not wrong, but then, everything happens at the right time, not to mention, I’ve been busy on a multitude of other things!! Like teaching the content …

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What’s the difference between employee advocacy and social leadership? And why it matters

Welcome to 2020. I’m off to a slow start, due to extended festivities around my 50th birthday (yes getting old), but I’ll never be absent for long. There’s too much to ponder and discuss. Too much to get ready for. If you watched my video earlier in the month (please give my YouTube channel a …

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Should I send a personal note to new LinkedIn connections?

Can we please have an honest conversation about the tips for LinkedIn marketing coming our way, and more broadly, social media? Yes, even if it’s advice from the platforms themselves. To set the context. No matter what I do, whether on social media or not, I am always thinking from the perspective of the audience …

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When did we all get so shallow, or have we not changed at all?

As the years roll on and social media marketing becomes more embedded in our lives and information gets more and more infobese, I believe we’re starting to really understand both the positive and negative impacts of social media in both our personal and professional lives. The negative is obvious. We saw the sickening use of …

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Unleash your voice, own the stage, create the future you want

It’s been an exciting launch, as 15 incredible ladies (and one gent) have come together to release the book – Unleash Your Voice – Powerful Public Speaking for Every Woman. Not only that, within days, we hit Amazon Best Selling Author Status! It’s so exciting to be part of this!! Thank you Lavinia Thanapathy and …

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent …

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only …

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