Social Selling

Social leadership

The whole world is communicating, what do we see, how should we be?

One of the reasons I have always LOVED social media, is because I get to watch how people communicate, across all the topics I care about (and those I don’t), in every corner of our world, 24/7 if I want to. I have always found the insight into humanity fascinating. Of course, it’s not always …

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LinkedIn tips

18 Steps to an All-Star LinkedIn Profile is free as an ebook on Amazon Kindle

I want to help in this time of crisis, and one thing I can do is offer my newly published book – “18 Steps to an All-Star LinkedIn Profile” – for free. It’s now available as an ebook on Amazon Kindle, until end of April. Grab it today and focus on something you can control …

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Andrea T Edwards

18 Steps to an All-Star LinkedIn Profile is here

I called my dad for his birthday yesterday and told him I was publishing a book today. He said, well that’s a long time coming, isn’t it? And he’s not wrong, but then, everything happens at the right time, not to mention, I’ve been busy on a multitude of other things!! Like teaching the content …

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What’s the difference between employee advocacy and social leadership? And why it matters

Welcome to 2020. I’m off to a slow start, due to extended festivities around my 50th birthday (yes getting old), but I’ll never be absent for long. There’s too much to ponder and discuss. Too much to get ready for. If you watched my video earlier in the month (please give my YouTube channel a …

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Should I send a personal note to new LinkedIn connections?

Can we please have an honest conversation about the tips for LinkedIn marketing coming our way, and more broadly, social media? Yes, even if it’s advice from the platforms themselves. To set the context. No matter what I do, whether on social media or not, I am always thinking from the perspective of the audience …

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Harnessing the power of social leadership and employee advocacy in the financial services sector

For the last 18 months, I’ve had the great privilege to work with BNP Paribas Securities Services across Asia Pacific, to inspire their talented employees to become active and engaged social leaders. I’ve worked with and for many companies, and I can say, hand on heart, this is the nicest group of professionals I have …

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What is the first thing we need to do to address climate change?

Simple. We need to understand it. We ALL need to understand where we are, and based on the conversations I’m having, too many are not even thinking about it or have no idea how bad it’s getting. The other thing that keeps coming up when I talk with people about climate change is the question: …

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent …

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The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question: “What gives me energy? What feeds my spirit?” (All questions included at the …

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Social leadership requires great sensitivity, high EQ and global awareness

On September 11, 2001, I was in Boston, having cancelled a meeting at the World Trade Centre (WTC) in NYC the day before – a meeting scheduled to start at 9am. It’s definitely always felt like a close call, but I got lucky, and everyone I knew in the Towers got out too. Some of …

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