The Content Marketing Coup D’etat

I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing for eye-balls when one is up against the stiffest competition of them all – cute puppies. But I had an epiphany this night and I’d like to share it with you. To give you context, I’ve been in the content marketing game in various...

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