Month: February 2016

Did Amanda Palmer Write the Business Book of 2015?

I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public toilet, I believe that if you only read this book through the eyes of the entertainment industry, you’ll miss some incredibly powerful learnings. Particularly her obsessive focus on her fans – aka the customer. So here are my reasons for nominating Amanda Palmer’s book – The Art of Asking: How I Learned to Stop Worrying and Let People Help as the business book of 2015. Customer obsession All throughout the book, Amanda gives the...

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A Storytelling Masterclass with Microsoft

I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are feeling pretty happy we scrambled out of bed in the dark to get there on time. It was really compelling stuff and thank you Steve Clayton for taking the time out of your frantic schedule to be with us. You were rewarded with a fabulous audience and everyone was buzzing afterwards, in-person and online. As I think through my key take-aways, so far, I’d say it is the following. Beginnings When Steve started his...

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Do You Want Your Content Shared? Then Heed These Tips

I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I do it for the Asia Content Marketing Association Twitter handle @AcmaAsia, and I do it for some big global companies. Collectively, the content I curate gives creators exposure to hundreds of thousands of voices. People like me exist all over the word, but we are faceless when we are doing it for a brand. Even though we are faceless, we are here and we are helping you. Let me help you more. Content curation...

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