Month: May 2016

Are you ignoring your greatest content creation resource today?

Employee advocacy

Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to create enough content. So I ask about employees contributing content and if there is a process in place to welcome (and even reward) that? In 99 percent of cases, the…

TTAM – turn off automation on social

The Digital Conversationalist

Welcome to a new series I’ll write when inspired. TTAM = Things That Annoy Me and under this acronym I’ll be sharing ideas about what I believe you should not do on social media. Of course, you can completely ignore me if it doesn’t sit well with you, but this is what I believe. The…

I’ve lost my job, help me with my LinkedIn profile?

The Digital Conversationalist

I’m at the point where I could pay cash for a luxury dream holiday, anywhere in the world, if I was paid every time I got asked this question. Let’s talk straight. If you’ve lost your job and are only now thinking about your LinkedIn profile, you are completely missing the whole point of the…

Self-belief is the biggest inhibitor to building a personal brand

The Digital Conversationalist

I need to talk about this because it comes up every time I run a training session with business professionals, or in 1-2-1 conversations with senior executives. When discussing the core success strategies behind building a great personal brand, every time this sentiment is expressed… Why would anyone care what I have to say? I…