Category: Content and Context

In this digital media revolution, content has never been more important

What is the value of paid online views? Is it all BS?

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I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… Incidentally, any chance you can follow my channel? It’s new, is way out of my comfort zone, and I’d just really appreciate…

New LinkedIn banner dimensions for 2017

New LinkedIn banner dimensions

Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still trying to navigate) one thing that’s changed is banner dimensions. For all LinkedIn changes, the best place to go for current information is LinkedIn Help (linkedin.com/help), and here’s the link…

Your content competes with Donald Trump today

content-marketing

Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his administration. Not just that, there is content to cover every action; content on how to cope emotionally with the action; and content to…

12 things to do over the holidays to get your LinkedIn profile rocking

lets-rock

It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s not as crazy as 2016. Please let that be the case! Anyway, I’ve written loads on personal branding, social leadership, employee advocacy and content marketing, plus a few other things…

Not building your personal brand? Then you’re not in control

personal-branding

We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal…

19 practical tips for the new blogger

blogging-tips-2

I recently published a blog – 7 things I’ve learnt from writing 687 blog posts – and I wanted to follow up with some practical tips. If you’re thinking of launching a blog (and you should) I really hope this helps. I warn you, this is a longy, but there’s a lot of information here…

Why hashtags are even more important today – get on it

Are hashtags important

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and…

7 things I’ve learnt from writing 687 blog posts

Andrea Edwards

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,…