Employee advocacy – how do I get started?
I was invited as a guest on the employee advocacy #SEMRushChat last week and it was such an interesting experience.
Content and Context
In this digital media revolution, content has never been more important
#7 Weekend reads – tentative freedom and chaos seems to be the order of the day
On the one hand, many countries opening up have citizens who have done the hard yards to eradicate COVID19, by following extreme measures. It’s not over in many of these countries, but they have a better sense of where they are, and a commitment to doing what is needed to end the crisis in their countries.
#1 Weekend reads – what I’ve been reading this week and a bit more
Knowledge is power, and far reaching reading habits – across multiple sources and platforms – is critical if we want to understand the world and what is happening.
Harnessing the power of social leadership and employee advocacy in the financial services sector
For the last 18 months, I’ve had the great privilege to work with BNP Paribas Securities Services across Asia Pacific, to inspire their talented employees to become active and engaged social leaders. I’ve worked with and for many companies, and I can say, hand on heart, this is the nicest group of professionals I have …
100th LinkedIn blog, close to 1,000 blogs overall, a time for reflection
Today I publish my 100th LinkedIn blog, and I’m getting close to 1,000 published blogs since seriously kicking this journey off in 2009. Milestones are always a time for reflection, and so I thought it was worth sharing the great and not so great of what it’s like to lay it all out there on …
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How IBM APAC turned 500 employees into a social media and content army
I’m absolutely thrilled to share the success story of how building a social leadership culture can absolutely transform a business from the inside out. Hand on heart, it’s been the privilege of my career to work with the incredible professionals at IBM across Asia Pacific. Some of the smartest and most passionate people I’ve ever …
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Are you in content marketing? Then join ACMA
I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great coverage that appeared in Mumbrella Asia recently …
I’m in marketing or communications, where should I focus my efforts?
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do we shift our advertising efforts to get better results? How do I demonstrate revenue from our campaigns? Content marketing, what, why, how? Employee advocacy, how do I create a movement? …
I’m in marketing or communications, where should I focus my efforts? Read More »
What is your Social Selling Index? Is it important?
Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your Social Selling Index (SSI) result is measured across four categories: Establish your professional brand – fill in your LinkedIn profile completely and publish articles Find the right …
What is your Social Selling Index? Is it important? Read More »
Two reasons professionals aren’t embracing social leadership
Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like …
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