Andrea challenges organisations to think differently about integrity in the digital age. To think differently about the positive potential of social media. And she challenges business leaders to understand that, the tool of business transformation today, is the powerful voices of employees as social leaders. Because it is employees who are the champions and true influencers for businesses in the digital age.

When organisations fully embrace this philosophy, social media becomes a catalyst for change. It engages and empowers individuals to serve the communities of their organisation, helps break down unnecessary siloes and hierarchies, while also empowering employees to gain control over careers and destinies.