Month: November 2011

Burson Marsteller Report on Social in Asia

Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online” and here’s the shorter presentation. There’s some interesting information here, including South Korea is the most active, with Malaysia, China and Thailand next. Micro-blogs and social networks are the most popular channels to engage. However Asian businesses are lagging behind global peers and competition overall, and the integration of social media on corporate Websites is slow to gain momentum.   The key findings highlighted include 81% of top Asian companies have a branded corporate social media presence, over double the...

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Communication is the Most Important Skill in the Professional Services Sector

I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey, where are we? In the silence between emails/phone calls/meetings they’ve been getting on with things. They just forgot to mention it to me. This is such a frustrating part of doing business for me, because I pride myself in being a communicator and I...

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