Two reasons professionals aren’t embracing social leadership

Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like the employees do. You may have noticed I refer to it as social leadership versus personal branding, and that’s because the latter covers too many aspects – not just digital. Therefore, to more closely define what I’m talking about, you’ll see me using the...

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