Content marketing

Social leadership

The whole world is communicating, what do we see, how should we be?

One of the reasons I have always LOVED social media, is because I get to watch how people communicate, across all the topics I care about (and those I don’t), in every corner of our world, 24/7 if I want to. I have always found the insight into humanity fascinating. Of course, it’s not always …

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Andrea T Edwards

18 Steps to an All-Star LinkedIn Profile is here

I called my dad for his birthday yesterday and told him I was publishing a book today. He said, well that’s a long time coming, isn’t it? And he’s not wrong, but then, everything happens at the right time, not to mention, I’ve been busy on a multitude of other things!! Like teaching the content …

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What’s the difference between employee advocacy and social leadership? And why it matters

Welcome to 2020. I’m off to a slow start, due to extended festivities around my 50th birthday (yes getting old), but I’ll never be absent for long. There’s too much to ponder and discuss. Too much to get ready for. If you watched my video earlier in the month (please give my YouTube channel a …

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A European adventure contemplating the importance of creative visionaries

I’m well over halfway through a five-week trip around Europe with my two sons, and while holidays are always a time of “brain overflow” for me, there is one idea constantly cropping up. And that is the powerful impact of creative visionary thinkers when they are given the licence to express their truth. Throughout history, …

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent …

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only …

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The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question: “What gives me energy? What feeds my spirit?” (All questions included at the …

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