Category: Content Marketing
What is your customer paying attention to right now?
I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready...
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The challenge with content marketing hasn’t changed in 10 years
One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event...
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The number one starting point to be a powerful social leader
I was tagged on LinkedIn by the president of the International Coaching Federation (ICF)...
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Find your voice, own it, embrace the cornerstone of transformation – you first
Owning your eminence digitally – which I call social leadership – is the career powerplay today. But it’s not easy! Having done this with thousands of people, I can tell you one thing for sure – the majority struggle to tap into the voice they want to own.
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Stepping into your voice digitally is your right. Own it. Be a social leader
We all appreciate that our world is shaky right now and the bells of disruption continue to toll. Professionally, social leadership is how we stay in control of our career, moving it in the direction we want. Creating the future we want for ourselves.
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Getting a peak under the hood of GE’s content marketing strategy
I was thrilled to interview Penny Shone, former managing director of Global Growth Communications...
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Where leadership teams are going wrong with employee advocacy, and what you can do about it
My prediction for 2018 is senior executive teams will make it a number one priority to get...
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Are you in content marketing? Then join ACMA
I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move...
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How to turn your employees into B2B influencers
There is a lot of opinion/discussion around influencer marketing programs, and for certain...
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I’m in marketing or communications, where should I focus my efforts?
None of us can deny that marketing and communication professionals are anything but overwhelmed by...
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Should I outsource my social media presence?
This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why...
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What is the value of paid online views? Is it all BS?
I recently put some money down to promote my latest video on YouTube. I put money behind...
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