Month: June 2011

8 Tips to Ensure You are Speaking Your Customers’ Language

The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains …

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How Fear of Social Media will Kill Big Business

Keith Timimi Chairman, Qais Consulting We get to meet a lot of great business people, and one of them is Keith Timimi, a Singapore entrepreneur, founder of Qais Consulting and part of the EconomyWatch.com team, and so we sat down this week and discussed various things, but a couple caught my attention. Here are my …

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Andrew Pickup

Microsoft Senior Executive Shares Communication Wisdom for AP

Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to constantly adapt to provide relevant and current products/services in today’s ever changing competitive technological landscape. With the advent of Cloud computing, this is a critical time in Microsoft’s development. For …

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Please don’t Sell – Share Value

I want to share some great things I’ve learnt about social media with my very small business community – the geosynthetics industry. For the uneducated, geosynthetics are engineered products (usually made from plastics) that are used in civil engineering and infrastructure projects. The interesting thing is the market dynamic of such products – it tends …

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