Month: June 2012

Authenticity has never been More Important in Business

Wikipedia's Definition of Authenticity - be faithful to internal rather than external ideas

In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter in my life. After two years as a Musician, I had the chance to unofficially move to the Defence Public Relations Department – an opportunity I snapped up and from…

Mission Statements – World’s Top 10 Brands

Source: Millward Brown www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx

Continuing the discussion on mission statements (the most searched content on this blog), the world’s top 100 brands were recently announced by Millward Brown. Now in its 7th year, the 2012 Top 100 Global Brandz saw Apple retaining its number one position, with IBM in 2nd place, pushing Google out to 3rd. As before, the…