Month: June 2012

Authenticity has never been More Important in Business

In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter in my life. After two years as a Musician, I had the chance to unofficially move to the Defence Public Relations Department – an opportunity I snapped up and from which I’ve never looked back. During that time I also enrolled in a Royal Melbourne Institute of Technology (RMIT)  public relations certificate program, where I was able to learn the fundamental principles of PR, as opposed to operating from my gut – which is...

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Mission Statements – World’s Top 10 Brands

Continuing the discussion on mission statements (the most searched content on this blog), the world’s top 100 brands were recently announced by Millward Brown. Now in its 7th year, the 2012 Top 100 Global Brandz saw Apple retaining its number one position, with IBM in 2nd place, pushing Google out to 3rd. As before, the tech sector continues to dominate (securing seven out of the 10 top places), and here’s the full list if you’re interested. If you want more detail on how the brands are measured, you can also check out the news on Reuters or MSNBC. And...

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