Month: October 2011

Writing an Awesome Case Study

I’ve been a bit slack on the blogging front of late, but managed to get in a holiday to Holland, which was much needed. One of the things I was thinking about when away is writing great case studies; because so many companies issue case studies that just don’t do them justice. I’m also sure most do not get the desired results – aka winning new business. Essentially I believe there is a lot of money being wasted on sub-standard case studies, so I thought I’d add a few thoughts that I hope help people refocus on what is...

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Dell – a Top Five Social Media Brand – Looking for Fresh Ideas

Damien Cummings is the Online & Social Media Director for the Consumer and SMB Division at Dell, based in Singapore. No stranger to the social media world, Damien is regularly seen speaking at conferences all over the region and is very highly regarded by the industry for his deep knowledge in this space. As there is such a hot interest in social media/social business in Asia Pacific, I wanted to understand where Dell is today, what it’s doing well, what could be improved and any plans for the future. Considered one of the top five social media brands in...

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