Month: March 2016

9 Reasons Content Marketing Isn’t Succeeding in Asia

For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a challenging one too. The challenges are varied and have been learnt the hard way. So if you want to skip a little bit of pain, I encourage you to take heed. Content Hub First and foremost, if you do not have a destination for customers to visit, you are wasting your time. Content must have a home. Your customer likes your story, they want to come back for more, but where is back? Don’t...

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Twitter is cool and I’m going to tell you why

Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision. The early adopters are not as excited by the platform as they used to be. Newbies are intimidated by how much love it needs before they see results. There’s a lot going on. The media is all over it – with recent articles worth a read including: ‘The End of Twitter’ The New Yorker, and ‘Why Twitter has run into trouble’ The Economist. However, with all of this said, let’s not lose sight of...

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It’s International Women’s Day, and it Matters for Men and Women

I can’t tell you how much it frustrates me that we need to have an International Women’s Day. I mean, us womenfolk are 51 percent of the global population, so why do we need to recognise and celebrate the majority of humanity? Because we do. Because we are out of balance. Because the Yin and the Yang are not in alignment. Because we are not in alignment as a species, so the world can’t be in alignment. Right? The good news is, during the last 12 months, there has been amazing research that highlights how true equality will lift...

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Where are all the Social CEOs? Not in the Fortune 500

Every year I look forward to receiving the #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With that said, this year I was a little disappointed. The growth is so slow and yet the world is moving so fast… it appears the message isn’t getting though. So what did the report unveil – now in it’s fourth year… Measuring the Fortune 500 CEOs across the six most popular social platforms (Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube) none are on all six, but that’s OK. I’d be happy with one, however:...

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How do you do it all? How do you find the time? Well… Hootsuite

Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes up: ‘how the hell do you find the time to do everything you do on social media, along with your job, being a mum, a wife, and all of the other things you do?? Well the first answer is: I think it’s really really important so I make it a priority. I believe in the deepest part of my soul that building a strong personal brand is critical for anyone in business today. I’m...

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