Innovation, Evolution and Technology for Marcoms in Asia

I attended IDC’s Software and Services Client Summit in Singapore recently, and it was nice to catch up with many old friends, as well as to hear some key insights on what CIOs are experiencing, and IDC’s perspective on the exciting evolution taking place today in our region and industry. I do love the tech sector. But there was a lot that is relevant to marketing and communications professionals as well. IDC refer to “The Four Pillars” which are expected to dominate the business/IT landscape for the next decade. The Four Pillars are: Big Data, Cloud, Enterprise Mobility and Social...

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