Category: Messaging and Positioning

The words you use, both verbally and written, to speak about your company, products and services, as well as content for specific audiences

What is the line you won’t cross with your personal brand?

cropped-cropped-apss-convention-social-media-panel.jpg

I had the pleasure of speaking on a social media panel at the recent Asia Professional Speakers Singapore Annual Convention (pic above from the talented Berry Happy Photography). The conversation was spirited, but one topic that came up is: what are you willing (or not willing) to do as an influencer on social media? For…

Bambajan – Sustainable Music for Everyone

Bambajam

My friends, I wanted to share a really remarkable moment for two of my great friends Duncan and Lee Ann McKee. Nine years ago, they launched STIX, Motivation Through Music. I was present at their very first corporate gig, and it was an amazing experience. Nearly 100 people, coming together, playing Beethoven’s “Ode to Joy”…

#Worklikeanetwork

Map of the World. Old Paper Texture.

I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired people. The first is “let’s change the world together” – yes please, I love that and I’m in. The second is encouraging all people to #worklikeanetwork. I absolutely couldn’t agree…

Scoot Off Message?

Scoot Airlines

I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of disgraced Briton’s (Anton Casey) horrible social media comments that went viral world-wide last week, Scoot thought it would be a good idea to offer a flight deal to Perth –…

Messaging my Own Company – a Lesson Learned

Messaging and positioning, defining a company story, mission statement, vision statement

Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just…

Softbank 30 Year Vision – An Asian Lesson

SoftBank Logo

SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco…

Facebook Corporate Values

Facebook logo

I’ve been undertaking extensive research on corporate values across companies all over the world – large and small. This is for an ebook I’m putting together on messaging, and while I have no idea where I’ll publish it just yet, it’s been a really interesting process contrasting and comparing the biggest brands in the world…

How Many Characters for Social Media Business Pages?

characters allowed on social media business pages

I’ve just spent a great deal of time researching the number of characters allowed on the business pages for the significant social media sites. I have been looking for content limits for the “About” section, and while this is not the only opportunity to tell your story on a profile page – with headings and banners…

Anyone Know Someone who Works at Apple?

Apple logo

A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want to be 100 percent sure I’m sharing the right information? You see, the majority of searches that land on my site are interested in understanding things like the difference between a vision and mission statement, so…