Andrea is the best Personal Branding and Content Marketing mentor I’ve had the fortune to work with. Wherever she goes, she empowers.

Nishan Weerasinghe

CMO, IBM Systems for Cloud

I have watched people’s lives completely change from Andrea’s training, as they come out inspired, impassioned and ready to take ownership of their future through the amazing tools we have available to us today on social media.

Kylie Barry

APAC Recruitment Manager, RBS

Andrea understands content and what to do with it better than anyone and her strategic, common sense and realistic approach on all things ‘social’ is a breath of fresh air.

David Cook

Global Communications Director, GE


When I introduced Andrea at a talk recently, I noted that when she walks in to a room she is known by many. In her presentation to Rutgers’ students in Singapore, she gave a number of pointers on how to further their personal brand, and how that can relate to their companies. What has impressed me is the follow up, with Andrea walking the talk in terms of post-event links and social messages. It is great to see someone who does what they say, and does it with such authenticity. Thanks, Andrea.


Stephanie Krishnan, Executive Director, Rutgers Business School, Asia Pacific


IBM engaged Andrea to train senior executives, sales and technical personnel on personal branding and social leadership. And boy, did she deliver! She has a powerful gift of bringing out the human side even in the most unflappable of people. She connects with them in deep and meaningful ways, and they treat her as a personal friend and confidante. I am proud to say that I am one of the lucky few!

She has cutting edge knowledge in her field and so far, not one person she has trained has not found value in what she has to offer. She has the rare ability to make people delve deep into themselves and realise their own personal magic.

In today’s era of apathy, disruption, and the unpredictable, Andrea can point your organisation in the right direction of being human, empathetic, and using your gifts to uplift the world.


Sunny Panjabi, Content Marketing and Social Media Marketing Manager, IBM Innovation Services, Asia Pacific


Andrea Edwards is an amazing thought leader and purveyor of challenging ideas. I love reading her blogs, they always provoke my thinking and examine issues from a down to earth perspective. She is a prolific writer and her presence on social media is all consuming, she’s everywhere. She quotes others and many quote her. Great work Andrea!


Lindsay Adams, CSP, CSP Global, CEO, Temocracy


Last week, I had the opportunity to attend a professional development session on building a strong personal brand online, conducted by Andrea at Rutgers Business School Singapore. It was an inspiring and insightful session and I am glad that I attended it.

Andrea was personable and well spoken. She engages with her audience and relates to them very easily, a quality which I believe comes with vasts amounts of experience. I was inspired by Andrea and I took action towards building my personal brand and the good news is I have started seeing the results already!

By implementing Andrea’s tips, I have been able to see remarkable changes in my LinkedIn Profile a few of which are:


  1. My Profile view went up by 1200% in the last week alone.
    2. My Industry Social Selling Index (SSI) is up by 1% and I am in the top 3%.
    3. My Network SSI has gone up by 2% and I rank in the top 15%.Andrea, it was an absolute pleasure getting to know you. I am very certain that as your network grows, so will your strong personal brand and it’s not far until you are recognised as one of the global authorities on Branding in Social Media.

Best wishes,


Vijay Nair, Banking and Financial Services Professional


It was a great pleasure working with Andrea and being able to facilitate her Personal Branding sessions for the RBS staff who were leaving the organisation. Andrea received consistently fantastic feedback on her sessions. The staff who were from all areas of the bank and every level of seniority, found Andreas advice motivating, inspirational and most of all, easy to comprehend and break down into manageable tasks. Andrea would always try to offer specific personal advice for staff and always made herself available for 1-2-1 conversations to offer as much support as possible to each and every attendee. For other organisations considering engaging Andrea, I am happy to highly recommend and I’m confident that she is the best at what she does! Thank you again Andrea for your wonderfully positive impact and help for staff going through a difficult period of transition.


Core O’Reilly, APAC Resourcing Specialist, Royal Bank of Scotland


“Helping businesses and professionals” are the first words on Andrea’s LinkedIn profile. And that first word is the only thing that one needs to know about her. Because helping is what Andrea is all about. It emanates from her DNA and oozes through her every pore. Her congruence shines through in every one of our professional and social interactions and her integrity is evident in how she wears her heart on her sleeve. Andrea pushes, challenges and stretches you in your strategy, marketing and business as much as she invites, encourages and heartens. Far more than just part of my network, I am proud to have Andrea be a part of my community and myself a part of hers.


Thaddeus Lawrence, Human Development Coach, Runaway Success Learning


Hi Andrea, thank you for the “Personal branding & Social Leadership” Workshop. Social media has been part of my life for some years, but I learned so much about smarter social leadership. The most important of them for me was about bringing out the different facets of life to social media and your tips for action!


Gerard Suren Saverimuthu, Social Selling Leader, IBM Asia Pacific


Andrea is a vibrant and knowledgeable Digital Warrior with expansive understanding of content marketing across AsiaPac! I attended her one day workshop and thought I had a basic knowledge of the digital world ….. I learned so much more! I have now a refreshed understanding of content marketing and the power of social mediums such as LinkedIn, Facebook, Instagram, Snapchat etc…. I’d rate the workshop 10/10. Andrea both personally and professionally comes with my highest support and recommendation.


Karen Pink, HR Director at Unity Group


I had the pleasure of attending Andrea’s one-day personal branding course a few weeks ago. As a technology industry analyst, I regularly use social media to share my insights and point of view on industry trends and announcements – and this course provided me with numerous ways to improve my social media strategy and impact, including many tips on how to increase my followers on LinkedIn and Twitter and better engage with them. I applied many of these hints in the week after the event and I can confirm that I am already seeing the benefits. This course was a great use of my time and I highly recommend it to anyone who is trying to build their personal brand.


Charles Reed Anderson, Vice President, Head of Mobility & Internet of Things, IDC Asia/Pacific


The Digital Conversationalist Personal Branding workshop was an insightful and practical day of reflection on how to go about building a strong voice across digital platforms. In curating the workshop, Andrea provided a forum for meeting a cross section of people with fascinating stories to tell, as well as an environment to focus on what matters in practising using social for business. My fave tips included finding a theme and a point of view for my areas of expertise, everybody has a voice and to always leverage each other’s networks. I learned loads of good tips and will benefit from taking the time out to focus on pulling together a cohesive strategy to building my personal brand.


Wendy Hogan Improving customer experience via business transformation, Oracle


This is a very valuable workshop that helps me think about how I use it for myself. I’ve always somewhat understated the value of social media, but this has compelled me to really think about investing more time into building my profile. Thank you!


Syazlina Haniff, SMB Marcom Manager, Microsoft


Andrea is a master of social media and has given numerous Luddites like myself the keys to how to market yourself on platforms such as Twitter, FB and LI. An extremely generous and giving mentor, she backs up her knowledge with hard work, passion, long term commitment and she never stops doing.


Shaun McEwan, MC and Auctioneer, Consultant – Logistics


Walked in a cynic, came out inspired


Sean Yeo, Account Executive, LinkedIn


Passionate, enthusiastic, committed to promoting social media and the giving economy, spreading positivity.


Soh Yee Tyng, Business Manager, RBS


Andrea is undoubtedly the go-to content marketing expert for entrepreneurs, executives and companies in APAC and globally. She is professional, personable, energetic, and has devoted her professional life to helping others develop their brand and message. She is extremely knowledgeable, great to work with and you are guaranteed to have fun at the same time if she is a part of the process.


Shian Chuan, Career and Leadership Coach, Master NLP Practitioner, Workshop Trainer, Motivational Speaker, Author


Andrea is a brilliant content marketer and an expert on social media platforms. I found her workshop on social media and blogging to be very interesting and relevant for my business and personal social media presence. Her information is really state-of-the-art, and is presented in a crisp and lively way. On a personal note, I find Andrea’s style really credible and she is confident in her material. Equally, her interaction is authentic and warm. I have no hesitation in recommending Andrea as the go-to person for social media expertise.


Bhavani Prakash, TEDx Speaker, Trainer, Sustainability, Mindfulness & Leadership, Conscious Leadership Asia, The Potential Project



Love Andrea!


Krutika Sri Krishna, Program Manager, Microsoft


Loved it. Wish we had more time!


Krishna Zulkarnain, APAC Head of Marketing – LinkedIn Sales Solutions, LinkedIn


Andrea is the expert in the area of content marketing and social media for corporates. She really knows her stuff, and knows how to make it relevant for companies and people in business. She’s worked for some of the world’s leading organisations, lived in their world, knows it and knows what it takes for organisations to make an impact in this new business environment. She communicates passionately and forthrightly, with tons of good content and practical advice. Watch this space.


Mark Jamieson  “The Calming Influencer” – creator of the CALM approach to mindful business


I’m a leader in social selling for a social media company. I need to invest more in my digital reputation to aide career and team sales.


Stewart Lee, Head of Mid-Market Sales, SE Asia, LinkedIn


Andrea is engaging and great! Thanks Andrea


Sylvia Wong, Head of Asia Financial Reporting, RBS


Andrea’s a superb marketing professional who shows clearly that it’s about heart, content and a structured process. Privileged to have her as an advisor.


Joanne Flinn, Helping Leaders Lead Better Lives, Author, Speaker, Mentor


Andrea Edwards is a game-changing thinker on content marketing and social media strategies. Andrea’s refreshing ‘no-nonsense’ approach will both challenge and inspire you to review your approach to online relationship building, sales and marketing. Highly Recommended!


Andrew Bryant  The Self Leadership Coach, Conference Speaker, Facilitating Global Leadership Development & Change


Even as a marketer for 13 years, it was great learning how to use social sites to share my voice and build relationships. It was important to shift from a traditional way of seeing social sites as a way of socializing, as to personal branding and making a difference.


Ira Santiago, Product Marketing Manager, Microsoft


We spent the afternoon learning about social media strategies with Andrea. I went away with much more clarity about the what, why and how of leveraging social media. The key message that is different is not to use social media to sell ourselves, but to provide value and build relationships. This is a key differentiation. Andrea brings her heart and expertise to the work, she is passionate about sharing and giving, which makes her a joy to work with. Thank you Andrea!


Wendy Tan, Professional Speaker, Consultant, Writer, Founding Partner Flame Centre


In a couple of hours Andrea took me from the status of “contented self-declared social media non-believer and luddite” to “social media activist”. Cannot recommend Andrea highly enough for her enthusiastic insights and deep knowledge of how to effectively use social media to build, maintain and develop a personal brand. Andrea makes complicated social media technology and practices simple.


Peter Burge  Digital & Business Transformation Leader, Turnaround Specialist, Commercial Partnership Management, FinTech Services


Andrea ran a Social Media training – it was both very insightful on the importance of Personal Branding and very helpful in navigating through the multiple platforms. Her delivery was fun and authentic using her own life and work experiences in social media and personal branding. Highly recommend Andrea for any advice on Social Media or Personal Branding.


Judith Jamieson – Regional People and Culture Director South Asia Pacific at World Vision



That’s 6 hours of my life I don’t want back!


The reverse is what is said on many a training course but this is probably the best course I have ever attended. It was motivational, inspirational, attention grabbing and one that made me excited to get home and get cracking, not to mention sharing this whole heartedly with many of my friends and colleagues.


What was the course…Personal Branding. The mere words cultivate cynicism and uncertainty but the content of this course, teamed with an amazing coach, really was the best use of 6 hours (to the point where I didn’t want to go to the bathroom in case I missed anything!).


Imagine social media being transformed into a world of opportunity, one where you get to stand out, where you get to have a voice and one which can lead to opening doors you never thought existed. If this sounds appealing to you then I encourage you to attend this course delivered by @andreatedwards as it creates a buzz, an excitement that makes you itch to get started. I have new ideas on blogs and brand-new ways to connect with the world through so many different channels. I encourage you to share the same experience I have! @rbsgroup #andreatedwards #newpossibilities #personalbranding


Nicci McShane, Country Business Manager at Royal Bank of Scotland