Social Selling on LinkedIn Doesn’t Work When…

My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk have asked to connect with me and once I press that little yes button, within five minutes too many think it’s a green flag to send an unsolicited pitch selling a product or service. It’s never targeted. It never works. And it annoys the hell out of me, because it means I don’t get to the emails that actually do matter to me. Can I tell you a little secret – if you’re one of these people? This isn’t how it...

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