A Basic Rule of LinkedIn Participation we Need to Heed

My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right? Apparently this is not the first time these particular connections have done this and he’s feeling extremely annoyed, talking about de-friending them. I don’t blame him, because for one, these connections are not thinking about their ‘customer’ – the people on the receiving end...

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