Month: May 2012

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I’ve had some thoughts rattling around in my head recently, thinking about how the cultural subtleties of Asia Pacific impact the ability for people to be successful in social media. It started when I asked some leading digital media folks who their favourite business bloggers were in AP, apart from me of course :). Surprisingly (or maybe unsurprisingly) the majority said they predominantly followed US bloggers… On the one hand, I understand it’s hard to get word out in Asia Pacific because it is a vast region and cannot be packaged up together, especially with so many languages in...

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5 Tips for Identifying Your Perfect B2B Content Partner

A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute. Here is a link to the original article “5 Tips for Finding Your Perfect B2B Content Partner.” I put this together because things are changing so rapidly in regards to content becoming a priority, that perhaps this advice might be timely for companies looking to embark upon or improve content marketing effectiveness? The article is copied below for easy reference. I hope it’s useful and please, do let me know what you think? By the way, if you like what...

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The Difference between a Vision and a Mission Statement – Simplified

The most searched term on my blog – by a very long way – is: “what is the difference between a vision and a mission statement?” I did a pretty comprehensive blog on this in September 2011, and then another entitled “Are Corporate Values Important?” in December 2011, which built on this discussion. Based on the obvious need to understand the difference between these two concepts, I thought a very quick blog summarizing the difference between vision and mission, in a very simple way, could be handy for all of those people landing here looking for answers to this...

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