Month: January 2016

What Have You Given on Social Media This Week?

Giving Economy

Who have you praised? Who have you honoured? Who have you elevated? Whose blog have you shared? Or perhaps commented on? Or perhaps just liked? What have you given to someone else this week on social media? Why do you ask, I hear you say… well because that’s what it’s all about. Just like content…

Dear CEOs, Are You Happy Not Being a Blue Unicorn?

Employee advocacy

There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of on OP|EN for Business. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re…