Month: January 2016

What Have You Given on Social Media This Week?

Who have you praised? Who have you honoured? Who have you elevated? Whose blog have you shared? Or perhaps commented on? Or perhaps just liked? What have you given to someone else this week on social media? Why do you ask, I hear you say… well because that’s what it’s all about. Just like content marketing, it’s about delivering value to your community, it’s about making someone’s life better, it’s about giving and it’s about sharing. It’s not about selling them something, even if that someone is you. Unfortunately the cynics of personal branding (those nodding their head at...

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Dear CEOs, Are You Happy Not Being a Blue Unicorn?

There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of on OP|EN for Business. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re looking for a specific colour of unicorn.” Check it out in A World Gone Social. The truly social CEO has embraced and understood the promise of social media — both as a leader of their business and as a professional who understands that today...

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