Month: January 2014

Scoot Off Message?

Scoot Airlines

I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of disgraced Briton’s (Anton Casey) horrible social media comments that went viral world-wide last week, Scoot thought it would be a good idea to offer a flight deal to Perth –…

Jo Malone London and Coach. Two Brands, One Winner

Jo Malone

I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to ensure I – at least – equal his thoughtfulness in the gift-giving department. I’m a lucky gal. For Christmas, he designed my very own perfume at Jo Malone London and he got an absolute winner. It is…