Month: January 2013

52 Tips on Content and Community From the Top New Media Experts

If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) – an event that was held in Vegas early January 2013 – it’s a worthwhile read. Essentially it’s a top level overview of all of the new (and some old) marketing solutions available today, and includes commentary from 52 of the world’s experts in this...

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Content Marketing in Asia Pacific Slow to Evolve

I’ve been a bit slow off the mark this New Year and hope everyone is already blazing into 2013. I haven’t been idle on my break however, as I’ve spent a lot of time assessing where my experience and value fits in the region. I’ve done this to understand how I can achieve more of my professional goals and make a real contribution in Asia Pacific. One area I’ve been thinking a lot about over the last month is where Asia Pacific is in regards to readiness for content marketing? My conclusion is – not very far along at...

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