Month: September 2011

Appetite for Content

I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One in the Buyersphere Report from May 2011, it describes how B2B buyers are getting hungrier for information, and how the content “fillings” are changing. If you click through to the link (click on the graphic) and then double…

IDG Connect Survey – Local Vs Global Content in Asia Pacific

I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared…

IBM is a Social Business

A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview, we briefly touched on Edelman’s definition of Social Business and the belief in this strategy as the way forward. It seems this concept of social business is ramping up, as you can see in this Fast Company story…

A Simple Guide to Getting Your Message Across

We rarely share other blogs on this site, but this was a short and simple reminder of what is most important in defining a communication strategy. When you are defining any message for going to market, to what ever audience – what, why, how, when and who – are the questions to answer. It really is…

The Difference Between a Vision and a Mission Statement?

One question I am asked regularly is – what is the difference between a vision and a mission statement? Now by putting this opinion out there, many may disagree and say it’s the other way around, but this is what I believe is the difference, and what I follow when working with customers to define…