A question I get asked a lot, and the answer is absolutely, of course I do! Do you think I’m nuts? Like most people, social media does my head in.
When someone’s personal brand speaks to me, it has integrity, focus, is relevant to what I’m interested in and enhances my life in some way – usually educationally. To me, this is the core of creating a successful personal brand focus and relevance to a specific target audience – big or small.