I’m in marketing or communications, where should I focus my efforts?

None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do we shift our advertising efforts to get better results? How do I demonstrate revenue from our campaigns? Content marketing, what, why, how? Employee advocacy, how do I create a movement? How can I make our digital activities more potent and powerful? How can I get customers actually engaging with our brand online? I need to find influencers! How can I get the sales and executive teams supporting me? Big data yes, I need to...

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