Tag: social media

Two reasons professionals aren’t embracing social leadership

Social leadership

Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like…

20 things you can do right now to become a truly social leader

Social leadership

I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by the equally fabulous Zsuzsanna Tungli, Ph.D, who runs Developing Global Leaders Asia…

Should I outsource my social media presence?

Currency of Trust

This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else be you? How could anyone be me? Not possible. This issue really matters to me, because there’s too much noise on social media. Inauthentic, disingenuous noise. Now I appreciate that many…

New LinkedIn banner dimensions for 2017

New LinkedIn banner dimensions

Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still trying to navigate) one thing that’s changed is banner dimensions. For all LinkedIn changes, the best place to go for current information is LinkedIn Help (linkedin.com/help), and here’s the link…

Why hashtags are even more important today – get on it

Are hashtags important

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and…

Make your employees the stars of your show

Employee Advocacy

I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How to Make it Work” with Nishan Weerasinghe from IBM, Roger Graham from Hootsuite, and Roger Pua from LinkedIn. A lot of great content was covered by my fellow speakers, and…

Content marketing is fundamentally about business transformation

The Digital Conversationalist

If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is too tactical. It’s too execution focused. It’s about content but it’s not about content marketing. Content marketing is about business transformation. It’s about putting the customer at the very heart…