How to build a rock star personal brand

Build your opportunities, build your future, build your dreams

Welcome to my elearning series – How to Build a Rock Star Personal Brand.

In this series of 26 short videos, I’ll take you through why it’s so important for professionals today to have a strong, online presence, and then we’ll delve into how to get started.

  • Whether you want to build on the career you have
  • Gain more internal awareness of your skills and abilities
  • Be taken seriously for that dream job
  • Take control of your future during this era of disruption
  • Or perhaps now’s the time to embrace your entrepreneurial ambitions
  • Whatever the reason, this, right here, is how you start to make it happen today.

No matter your career goal, having an authentic, powerful and meaningful social presence will get you where you want to go. I know because it’s delivered for me.

When it comes to personal branding, employee advocacy, social leadership, social eminence… or whatever you call it, I want you to know that this stuff works and I love it. And I want you to love it too, because being awesome on social media is the career tool of our time.

This elearning course is about learning a structured approach to building a powerful online presence that will help you reach for the stars.

My goal in life is to help everyone become truly social leaders, so here’s the first step. Please, take it and let’s get you closer to where you want to be!



Please note: for those who speak English as a second language, I have put a lot of text in the slides to help you understand this content better.

Andrea Edwards

Your Instructor

Andrea Edwards, The Digital Conversationalist, is a globally award winning B2B communications professional with more than 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. A content marketing strategy pioneer, blogger, writer, as well as a social leadership, employee advocacy and personal branding trainer/coach for businesses and professionals – Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that resonates deeply and gets results.

Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how businesses communicate with their customers. Equally, to inspire business leaders on their journey into a new era of business storytelling and social leadership, is what drives her to achieve greater success. However, to succeed in content, professionals must be motivated, trained and inspired to build their personal brands to pursue dreams, build influence and create real opportunities for the brands they work for.

Andrea has been blogging for a decade, she’s a social media evangelist, considered a B2B content marketing and social media influencer in Asia, and has had the great privilege to work around the world – across Europe, the US, ANZ and Asia.