Damien Cummings is the Online & Social Media Director for the Consumer and SMB Division at Dell, based in Singapore. No stranger to the social media world, Damien is regularly seen speaking at conferences all over the region and is very highly regarded by the industry for his deep knowledge in this space. As there […]
Dell – a Top Five Social Media Brand – Looking for Fresh Ideas Read More »
A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview, we briefly touched on Edelman’s definition of Social Business and the belief in this strategy as the way forward. It seems this concept of social business is ramping up, as you can see in this Fast Company story
IBM is a Social Business Read More »
An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency delivering a marketing discipline is the best partner for social media – and where do PR agencies fit into the debate, if at all? As an ex PR person, I
Are PR Agencies a Strategic Fit for Social Businesses? Read More »
I want to share some great things I’ve learnt about social media with my very small business community – the geosynthetics industry. For the uneducated, geosynthetics are engineered products (usually made from plastics) that are used in civil engineering and infrastructure projects. The interesting thing is the market dynamic of such products – it tends
Please don’t Sell – Share Value Read More »
