The Digital Conversationalist

Facebook Twitter Linkedin Youtube Instagram
Menu

social leadership

How to turn your employees into B2B influencers

Leave a Comment / Content marketing, personal branding, Social Leadership, Social Selling /

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] There is a lot of opinion/discussion around B2B influencer marketing programs, and for certain industries – especially in the consumer space – it definitely makes sense. It’s not the only option, but it works, and in Asia, where celebrities are valuable influencers, the results speak for themselves. But […]

How to turn your employees into B2B influencers Read More »

I’m in marketing or communications, where should I focus my efforts?

Leave a Comment / Content and Context, Content marketing, personal branding, Social Leadership, Social Selling /

None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do we shift our advertising efforts to get better results? How do I demonstrate revenue from our campaigns? Content marketing, what, why, how? Employee advocacy, how do I create a movement?

I’m in marketing or communications, where should I focus my efforts? Read More »

What is your Social Selling Index? Is it important?

6 Comments / Business, Content and Context, personal branding, Social Leadership, Social Selling /

Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your Social Selling Index (SSI) result is measured across four categories: Establish your professional brand – fill in your LinkedIn profile completely and publish articles Find the right

What is your Social Selling Index? Is it important? Read More »

Two reasons professionals aren’t embracing social leadership

Leave a Comment / Content and Context, personal branding, Social Leadership, Social Selling /

Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like

Two reasons professionals aren’t embracing social leadership Read More »

20 things you can do right now to become a truly social leader

1 Comment / Content and Context, personal branding, Social Leadership, Social Selling /

I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by the equally fabulous Zsuzsanna Tungli, Ph.D, who runs Developing Global Leaders Asia

20 things you can do right now to become a truly social leader Read More »

Should I outsource my social media presence?

Leave a Comment / Content and Context, Content marketing, personal branding, Social Leadership, Social Selling /

This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else be you? How could anyone be me? Not possible. This issue really matters to me, because there’s too much noise on social media. Inauthentic, disingenuous noise. Now I appreciate that many

Should I outsource my social media presence? Read More »

New LinkedIn banner dimensions for 2017

Leave a Comment / Content and Context, personal branding, Social Leadership, Social Selling /

Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still trying to navigate) one thing that’s changed is banner dimensions. For all LinkedIn changes, the best place to go for current information is LinkedIn Help (linkedin.com/help), and here’s the link

New LinkedIn banner dimensions for 2017 Read More »

Not building your personal brand? Then you’re not in control

Leave a Comment / Business, Content and Context, personal branding, Social Leadership /

We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal

Not building your personal brand? Then you’re not in control Read More »