Content marketing

Creative visionaries

A European adventure contemplating the importance of creative visionaries

I’m well over halfway through a five-week trip around Europe with my two sons, and while holidays are always a time of “brain overflow” for me, there is one idea constantly cropping up. And that is the powerful impact of creative visionary thinkers when they are given the licence to express their truth. Throughout history, …

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent …

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only …

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The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question: “What gives me energy? What feeds my spirit?” (All questions included at the …

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Getting a peek under the hood of GE’s content marketing strategy

I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This …

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Where leadership teams are going wrong with employee advocacy, and what you can do about it

My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as a key driver and opportunity to build their business. Momentum has already started, especially in the B2B space, and it’s going to explode next year. Check in with me November …

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Are you in content marketing? Then join ACMA

I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great coverage that appeared in Mumbrella Asia recently …

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