When someone’s personal brand speaks to me, it has integrity, focus, is relevant to what I’m interested in and enhances my life in some way – usually educationally. To me, this is the core of creating a successful personal brand focus and relevance to a specific target audience – big or small.
3 B2B women I admire for their social leadership, a source of inspiration Read More »
My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as a key driver and opportunity to build their business. Momentum has already started, especially in the B2B space, and it’s going to explode next year. Check in with me November
I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a thousand B2B professionals so far. At this point, I think I’m getting close to a good understanding of the market, how professionals are feeling about it, and where we’re at.
Can we just get real about personal branding? Read More »
There are two observations – shared with me in all social leadership courses – that need to be addressed and then we need to move on. They are: LinkedIn is a recruitment platform, you only go there when you’re looking for a job. And You should only connect with people you already know on LinkedIn.
It’s time to get rid of two LinkedIn myths Read More »
I’ve been blogging and building a personal brand for a decade, and if you’ve been following my blogs, I rarely ask for anything in return. In fact, I’ve discovered I don’t need to sell anything. I get phone calls and emails within minutes of publishing blogs from professionals wanting to work with me. These leaders
It’s almost here, how to become a social leader, in Singapore. Join me Read More »
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] There is a lot of opinion/discussion around B2B influencer marketing programs, and for certain industries – especially in the consumer space – it definitely makes sense. It’s not the only option, but it works, and in Asia, where celebrities are valuable influencers, the results speak for themselves. But
How to turn your employees into B2B influencers Read More »
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do we shift our advertising efforts to get better results? How do I demonstrate revenue from our campaigns? Content marketing, what, why, how? Employee advocacy, how do I create a movement?
I’m in marketing or communications, where should I focus my efforts? Read More »
Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your Social Selling Index (SSI) result is measured across four categories: Establish your professional brand – fill in your LinkedIn profile completely and publish articles Find the right
What is your Social Selling Index? Is it important? Read More »
Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like
Two reasons professionals aren’t embracing social leadership Read More »
I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by the equally fabulous Zsuzsanna Tungli, Ph.D, who runs Developing Global Leaders Asia
20 things you can do right now to become a truly social leader Read More »
