I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking part of our digital and professional lives. However, right now, it’s not great for me. The clash is I’m seeing Klout referenced more and more to measure a person’s influence in business (which […]
Does Klout Have Clout? Read More »
If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –
52 Tips on Content and Community From the Top New Media Experts Read More »
I’ve been a bit slow off the mark this New Year and hope everyone is already blazing into 2013. I haven’t been idle on my break however, as I’ve spent a lot of time assessing where my experience and value fits in the region. I’ve done this to understand how I can achieve more of
Content Marketing in Asia Pacific Slow to Evolve Read More »
At this time of year, when many of us are wrapping up work to focus on the important things in life, I’d like to honour one of my favourite charities – Kiva.org. Kiva is a non-profit organisation, with a mission to connect people through lending to alleviate poverty. Through extensive use of the Internet, including
Kiva.org Doing Good + Content Marketing Read More »
It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month
Asia Pacific Social Media Stats – Australia, China, India and Japan Read More »
In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and
Your Personal Professional Profile is Vital Read More »
Pinterest is considered a social media phenomenon with women, and much of what is written about it is focused on this fact. However, I know a few lads who are giving it a go and thought I’d ask them what they thought and if it’s relevant to them? Originally I planned to post this on
Blokes I Know on Pinterest Read More »
I’ve just spent a great deal of time researching the number of characters allowed on the business pages for the significant social media sites. I have been looking for content limits for the “About” section, and while this is not the only opportunity to tell your story on a profile page – with headings and banners
How Many Characters for Social Media Business Pages? Read More »
I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that was top of mind? They are frustrated by their lack of ability to influence the global discussion taking place online, because the content is being completely controlled by US headquarters.
How a Different Approach to Blogging can set Asian Subsidiaries Free Read More »
There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more people are asking me what the difference is between the two. As there seems to be a fair bit of confusion, I figured it was worth putting together a blog (an Inbound Marketing tool), as well as some
What is Inbound Marketing? Read More »
