Andrea T Edwards

Uncommon Courage
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Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand

3 Comments / Business, Content and Context, Messaging and Positioning, personal branding, Social Leadership, Social Selling /

Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to […]

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Event Organisers, Speakers… Hashtags & Handles I Beg You, Please

Leave a Comment / Business, Content and Context, Events, Social Leadership /

I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology, and even a rugby dinner – and here’s the thing. It’s 2015 and still STILL event organizers and speakers aren’t appreciating the power of social media at events. We’ve got to change that. I’ll give you one example of

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Want to Win at Content Marketing? Empower and Embrace Your Employees

2 Comments / Business, Content and Context, Content marketing, Social Leadership, Social Selling /

You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation

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Capture Professional Moments to Bolster Personal Brand

Leave a Comment / Business, Content and Context, Social Leadership, Social Selling /

When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great photos from your professional history? Luckily, most senior executives do. It’s everyone else who has to scramble. These sorts of photos include team building shots, speaking onstage or in a

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8 Tips to Build a Twitter Presence From Scratch

2 Comments / Business, Content and Context, personal branding, Social Leadership, Social Selling /

As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for

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Are you Content Marketing or Marketing?

Leave a Comment / Business, Content and Context, Content marketing /

The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s think custom content is the future of marketing – Visual.ly $135 billion was spent on digital marketing content in 2014 – Visual.ly 62 percent of millennial loyalty is driven by

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What’s Holding Asia’s Businesses Back from Content Marketing?

Leave a Comment / Business, Content and Context, Content marketing, Social Selling /

I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to

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A Basic Rule of LinkedIn Participation we Need to Heed

Leave a Comment / Content and Context, Social Leadership, Social Selling /

My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right?

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Dear Analysts, Please Get More Social

Leave a Comment / Business, Content and Context, Content marketing, personal branding, Social Leadership /

As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology industry, I wanted to share a few thoughts with my friends, the analysts. As some of you know, I sincerely believe there is a massive opportunity for everyone on social media, and I’d love to see you all embrace

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