When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great photos from your professional history? Luckily, most senior executives do. It’s everyone else who has to scramble. These sorts of photos include team building shots, speaking onstage or in a […]
Capture Professional Moments to Bolster Personal Brand Read More »
As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for
8 Tips to Build a Twitter Presence From Scratch Read More »
The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s think custom content is the future of marketing – Visual.ly $135 billion was spent on digital marketing content in 2014 – Visual.ly 62 percent of millennial loyalty is driven by
Are you Content Marketing or Marketing? Read More »
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to
What’s Holding Asia’s Businesses Back from Content Marketing? Read More »
My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right?
A Basic Rule of LinkedIn Participation we Need to Heed Read More »
As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology industry, I wanted to share a few thoughts with my friends, the analysts. As some of you know, I sincerely believe there is a massive opportunity for everyone on social media, and I’d love to see you all embrace
Dear Analysts, Please Get More Social Read More »
I’ve had an incredibly frantic last week at Microsoft – today is my last day – but before I change my stars I wanted to share some interesting insights I’ve gained in the last month or so. Part of the craziness of my impending departure was an opportunity to work with a terrific team of
An Accidental Content Marketing Audit on LinkedIn Read More »
I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this great networking asset. It was an informative session and thanks to some pointers from Chris J. Reed, I’ve updated my profile with the new tools available. I do recommend you check out what you can do now on
12 Social Media Profiles – Narcissist, Spousal Invader, Or? Read More »
I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired people. The first is “let’s change the world together” – yes please, I love that and I’m in. The second is encouraging all people to #worklikeanetwork. I absolutely couldn’t agree
I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of disgraced Briton’s (Anton Casey) horrible social media comments that went viral world-wide last week, Scoot thought it would be a good idea to offer a flight deal to Perth –
Scoot Off Message? Read More »
