Does Klout Have Clout?

I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking part of our digital and professional lives. However, right now, it’s not great for me. The clash is I’m seeing Klout referenced more and more to measure a person’s influence in business (which includes whether someone is employable), but I am wondering if it is really an accurate reflection of a person’s clout today?

KloutA challenge I had recently was my Klout score actually went down by an average of seven points after taking on a full-time role. If anything, I thought it would have gone up – particularly as I’m working for a global company, engaging more broadly on social media, and sharing a lot of information which is gaining significantly more shares/retweets/etc… than when I worked for myself. Suffice to say, I definitely feel I have more ‘Klout’ these days.

But my challenge continues. At the moment, Klout measures my impact based on my personal Facebook page, one Twitter handle @AndreaTEdwards, my Google+ page and my LinkedIn page. With that said, it doesn’t appear to capture all of this activity and I don’t know how to change that… probably un-tech-savvy-me’s fault!

However, I also have:

  • Two additional Twitter handles
  • Three additional Facebook pages (along with my personal page)
  • Two WordPress blogs
  • One Blogger blog
  • A YouTube account
  • A slightly inactive SlideShare account
  • and I’m active on Pinterest

There are many more social channels people are active on (and I have more accounts I’m not active on) but of my 17 social media “assets” only four are being measured (to a certain extent) to ascertain my Klout. Therefore, it’s just not an accurate reflection of what I’m doing right now, which is a shame, because I’d love to know my real Klout score.

Of course, it takes a whole lot of effort for the developers working on the backend of Klout to integrate all of these channels – I get that – but I am definitely looking forward to the day it happens.

So right now I have to ask the question – is it a valuable measurement tool to ascertain a professionals’ clout? Maybe I’m just missing something? Would love to know your thoughts.

Cheers

Andrea

Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!

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