I’ve decided to launch a new campaign (or dare I say movement) #JustSayYes and I want you to join me. What’s that about I hear you ask? Well, let me explain. A few years ago, people started asking me to speak at industry events. When the requests first started coming in, it sent a bolt […]
What is the one word that can change your life? Read More »
I achieved it, a month off both work and social media…. well not 100 percent off, because you know, let’s not be crazy now. But as off as I could be, especially on the professional side. Not to mention, the constant lack of Wi-Fi issues and connectivity challenges – which mostly took it out of my hands – wasn’t
A month off work AND social media unleashed my mind Read More »
There is a lot of opinion/discussion around B2B influencer marketing programs, and for certain industries – especially in the consumer space – it definitely makes sense. It’s not the only option, but it works, and in Asia, where celebrities are valuable influencers, the results speak for themselves. But I’m a B2B person and when I
How to turn your employees into B2B influencers Read More »
A friend recently asked me if they should move social media ownership under the banner of content marketing at their company, and I said yes, absolutely! Why? Because the team that is always thinking in terms of the customer (or audience) are your best talent to position information within the context of customer interest. This
Why content marketing must own social media Read More »
