Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just […]
Messaging my Own Company – a Lesson Learned Read More »
I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by Leo Widrich, co-founder of Buffer. One of the things I’ve noticed, having worked with start-ups in the US, EMEA and Asia Pacific, is companies’ in this region do not dedicate the same amount of budget or
Start-ups Asia Pacific – 7 Ideas to Get Media Coverage Read More »
It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month
Asia Pacific Social Media Stats – Australia, China, India and Japan Read More »
In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and
Your Personal Professional Profile is Vital Read More »
SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco
Softbank 30 Year Vision – An Asian Lesson Read More »
Pinterest is considered a social media phenomenon with women, and much of what is written about it is focused on this fact. However, I know a few lads who are giving it a go and thought I’d ask them what they thought and if it’s relevant to them? Originally I planned to post this on
Blokes I Know on Pinterest Read More »
I’ve been undertaking extensive research on corporate values across companies all over the world – large and small. This is for an ebook I’m putting together on messaging, and while I have no idea where I’ll publish it just yet, it’s been a really interesting process contrasting and comparing the biggest brands in the world
Facebook Corporate Values Read More »
I’ve just spent a great deal of time researching the number of characters allowed on the business pages for the significant social media sites. I have been looking for content limits for the “About” section, and while this is not the only opportunity to tell your story on a profile page – with headings and banners
How Many Characters for Social Media Business Pages? Read More »
A quick blog today – phew huh? I’m wondering if someone can make an introduction, just because I want to be 100 percent sure I’m sharing the right information? You see, the majority of searches that land on my site are interested in understanding things like the difference between a vision and mission statement, so
Anyone Know Someone who Works at Apple? Read More »
I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that was top of mind? They are frustrated by their lack of ability to influence the global discussion taking place online, because the content is being completely controlled by US headquarters.
How a Different Approach to Blogging can set Asian Subsidiaries Free Read More »
