I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing to say. It’s not worth the effort. It’s something teenagers do in dark bedrooms isn’t it? And then there are the unspoken reasons: I’m too scared. What if people think I’m an idiot? Will it […]
I Know I Should be Blogging, But… Read More »
IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused on useage trends with business and IT professionals, 51% of IT decision-makers say they “always” use their iPad at work, with a further 40% saying they “sometimes” use it at
Tablet Strategies for Content Marketing? Read More »
Hi everyone, I’ve been a bit quiet in SAJE blog-land of late, but that’s a good thing because it means I’m busy. I will try and ramp things up again as lots to share. In the meantime, this eDM was issued yesterday for Valentine’s Day and I thought it was a really creative idea, especially in
A Creative Valentine’s eDM Read More »
Imagine you live in a city where residents must choose between electricity or public sanitation. Which would you vote for? Not so easy, is it? (Mine would be for working sanitation.) Since starting my first blog over four years ago, I’m finding that b2b blogs present a similar dilemma. For example, should I plumb my
What Makes A Good Blog Great? Read More »
In April 2012, Singaporean travellers will have the option of a new low cost airline within the competitive mix – Scoot. I recently heard the CEO, Campbell Wilson interviewed on radio, and I have to say, I was pretty impressed. This is a company that has thought very deeply about what Scoot means and how
Scoot is on Message Read More »
I took my sons to Ben & Jerry’s for an ice-cream treat at the end of school term. I think it’s a phenomenal business, really standing by what it represents and I’m sure it’s one of the rare corporations actively supporting “Occupy Wall Street.” It’s a company that constantly promotes what it stands for in
Are Corporate Values Important? Read More »
We’ve never shared any SAJE news on our blog, but today we’re so excited about what we’re doing, we figured it was worth sharing. We’ve been building this concept and community for months now, and today, we launch The Writers Shop – an innovative collaboration between some of Asia’s brightest business communication and writing professionals,
SAJE Officially Launches “The Writers Shop” Read More »
Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online” and here’s the shorter presentation. There’s some interesting information here, including South Korea is the most active, with Malaysia, China and Thailand next. Micro-blogs and social networks are the most popular channels to engage. However Asian
Burson Marsteller Report on Social in Asia Read More »
I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey,
Communication is the Most Important Skill in the Professional Services Sector Read More »
I’ve been a bit slack on the blogging front of late, but managed to get in a holiday to Holland, which was much needed. One of the things I was thinking about when away is writing great case studies; because so many companies issue case studies that just don’t do them justice. I’m also sure
Writing an Awesome Case Study Read More »
