Andrea T Edwards

Andrea Edwards

Andrea T. Edwards CSP is a truth-teller, strategist, and advocate for a liveable future. She decodes the polycrisis for leaders and changemakers, turning complexity into clarity, so we can act with courage, not fear. A Certified Speaking Professional (CSP), trainer, coach, mentor, author, blogger, live streamer, podcaster and community builder, she’s on a mission to mobilize one billion people to fight for what matters – a liveable earth. Her mission is to guide leaders through the polycrisis - with clarity, courage, and a commitment to the future. As Andrea extensively researched the risks we face more than a decade, she knew this wasn’t about isolated challenges. Instead it was a complex, interconnected “polycrisis,” where multiple systems are failing at the same time. These issues include: • Climate breakdown driving extreme weather, biodiversity loss, extinction, and water scarcity • Social fracturing through inequality, tribalism, and the collapse of trust • Economic instability from resource constraints and financial system vulnerabilities • Information chaos through misinformation, disinformation and propaganda • And technological disruption from AI and automation changing the nature of work and society While just a few examples, Andrea understood that none of the crises we face exist in isolation, they amplify each other, creating a meta-crisis that demands new thinking. For four decades, as she’s worked and wandered the world, Andrea became the straight-talking partner leaders turn to when things get hard. Her work stands on two pillars: • First, empowering organizations by harnessing their greatest asset: their people. She helps cultivate authentic voices within teams, breaking down silos and creating a culture of confidence. When leaders embrace Social Leadership, employees become powerful advocates, innovation flourishes, and sustainable growth follows naturally. • Second, she offers strategic advisory services, executive coaching, keynote speaking, and workshops that transform how organizations think and operate when it comes to tackling the big, hairy challenges of our time, from the planetary crisis to digital disruption and everything in between – aka the polycrisis. When it comes to Andrea there are no buzzwords, no fluff, just practical wisdom, uncomfortable truths (when needed), and strategies that work. Her clients appreciate that she’ll tell them what they need to hear, not what they want to hear. If you’re ready for a guide who brings expertise, honesty, and occasional irreverence to help navigate uncertain waters, reach out to Andrea.

I am not a hustler, so what does that make me?

If there is a consistent message breaking through for me on social media, it’s the concept that we must all be out there hustling to build businesses and opportunities – especially if we’re entrepreneurs. Gary Vaynerchuck is the poster child of the hustle today, because let’s face it, no one does it better than him! […]

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Are you joining the #DeleteFacebook movement? Or is this a sign of progress?

From the beginning I embraced social media with love in my heart. It gave me the opportunity to connect with all of the amazing people I’ve met around the world, having lived in five countries and travelled to many more. Before social media, I would have lost touch and they would have become distant memories.

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Stepping into your voice digitally is your right. Own it. Be a social leader

We all appreciate that our world is shaky right now and the bells of disruption continue to toll. Professionally, social leadership is how we stay in control of our career, moving it in the direction we want. Creating the future we want for ourselves.

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Getting a peek under the hood of GE’s content marketing strategy

I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This

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3 B2B women I admire for their social leadership, a source of inspiration

When someone’s personal brand speaks to me, it has integrity, focus, is relevant to what I’m interested in and enhances my life in some way – usually educationally. To me, this is the core of creating a successful personal brand focus and relevance to a specific target audience – big or small.

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Where leadership teams are going wrong with employee advocacy, and what you can do about it

My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as a key driver and opportunity to build their business. Momentum has already started, especially in the B2B space, and it’s going to explode next year. Check in with me November

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Why we need a different approach to sexual harassment in Asia

Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please listen to this podcast – Cindy Gallop on Weinstein, Trump & The Watershed For Women For me, it’s felt like

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Can we just get real about personal branding?

I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a thousand B2B professionals so far. At this point, I think I’m getting close to a good understanding of the market, how professionals are feeling about it, and where we’re at.

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Are you in content marketing? Then join ACMA

I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great coverage that appeared in Mumbrella Asia recently

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