Andrea T Edwards

Andrea Edwards

Andrea T Edwards, CSP, The Digital Conversationalist, is a change agent, provocateur, passionate communicator and social leader. Andrea challenges organisations to think differently about integrity in the digital age. To think differently about the positive potential of social media. And she challenges business leaders to understand that, the tool of business transformation today, is the powerful voices of employees as social leaders. Because it is employees who are the champions and true influencers for businesses in the digital age. When organisations fully embrace this philosophy, social media becomes a catalyst for change. It engages and empowers individuals to serve the communities of their organisation, helps break down unnecessary siloes and hierarchies, while also empowering employees to gain control over careers and destinies. Social leadership unlocks everyone’s potential, because when you own your voice, you own your future. If you want to create rapid and powerful change in your business, change that will fundamentally shift the way you think and act, change that will attract the best talent, empower your employees and draw customers to you, then speak to Andrea about how a social leadership culture can lead your business to achieve incredible results.

I am not a hustler, so what does that make me?

If there is a consistent message breaking through for me on social media, it’s the concept that we must all be out there hustling to build businesses and opportunities – especially if we’re entrepreneurs. Gary Vaynerchuck is the poster child of the hustle today, because let’s face it, no one does it better than him! […]

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Are you joining the #DeleteFacebook movement? Or is this a sign of progress?

From the beginning I embraced social media with love in my heart. It gave me the opportunity to connect with all of the amazing people I’ve met around the world, having lived in five countries and travelled to many more. Before social media, I would have lost touch and they would have become distant memories.

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Stepping into your voice digitally is your right. Own it. Be a social leader

We all appreciate that our world is shaky right now and the bells of disruption continue to toll. Professionally, social leadership is how we stay in control of our career, moving it in the direction we want. Creating the future we want for ourselves.

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Getting a peek under the hood of GE’s content marketing strategy

I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This

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3 B2B women I admire for their social leadership, a source of inspiration

When someone’s personal brand speaks to me, it has integrity, focus, is relevant to what I’m interested in and enhances my life in some way – usually educationally. To me, this is the core of creating a successful personal brand focus and relevance to a specific target audience – big or small.

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Where leadership teams are going wrong with employee advocacy, and what you can do about it

My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as a key driver and opportunity to build their business. Momentum has already started, especially in the B2B space, and it’s going to explode next year. Check in with me November

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Why we need a different approach to sexual harassment in Asia

Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please listen to this podcast – Cindy Gallop on Weinstein, Trump & The Watershed For Women For me, it’s felt like

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Can we just get real about personal branding?

I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a thousand B2B professionals so far. At this point, I think I’m getting close to a good understanding of the market, how professionals are feeling about it, and where we’re at.

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Are you in content marketing? Then join ACMA

I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great coverage that appeared in Mumbrella Asia recently

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