The Digital Conversationalist

Andrea Edwards

Andrea T Edwards, CSP, The Digital Conversationalist, is a change agent, provocateur, passionate communicator and social leader. Andrea challenges organisations to think differently about integrity in the digital age. To think differently about the positive potential of social media. And she challenges business leaders to understand that, the tool of business transformation today, is the powerful voices of employees as social leaders. Because it is employees who are the champions and true influencers for businesses in the digital age. When organisations fully embrace this philosophy, social media becomes a catalyst for change. It engages and empowers individuals to serve the communities of their organisation, helps break down unnecessary siloes and hierarchies, while also empowering employees to gain control over careers and destinies. Social leadership unlocks everyone’s potential, because when you own your voice, you own your future. If you want to create rapid and powerful change in your business, change that will fundamentally shift the way you think and act, change that will attract the best talent, empower your employees and draw customers to you, then speak to Andrea about how a social leadership culture can lead your business to achieve incredible results.

Content Marketing and Personal Branding are Inextricably Linked

Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely […]

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What’s Holding Asia’s Businesses Back from Content Marketing?

I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to

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A Basic Rule of LinkedIn Participation we Need to Heed

My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right?

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Why McKinsey is One of my Favourite B2B Content Marketing Brands

I’m doing another content “audit” for technology companies, and as I did last time, my starting point is LinkedIn. Why? Because if a brand is in the B2B space, this should be the only place I need to go to find amazing content focused on enterprise business professionals. I believe that any B2B business should

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Dear Analysts, Please Get More Social

As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology industry, I wanted to share a few thoughts with my friends, the analysts. As some of you know, I sincerely believe there is a massive opportunity for everyone on social media, and I’d love to see you all embrace

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Content Marketing and Emotional Intelligence, a Perfect Match?

Two years ago, when looking to move back into corporate life after several years as an entrepreneur, one thing was very clear – my passion for content marketing was not an opportunity in Asia Pacific. It wasn’t on any business radars then and when I spoke about it, it was either unknown or perceived as

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12 Social Media Profiles – Narcissist, Spousal Invader, Or?

I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this great networking asset. It was an informative session and thanks to some pointers from Chris J. Reed, I’ve updated my profile with the new tools available. I do recommend you check out what you can do now on

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The Content Marketing Coup D’etat

I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing

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Bambajan – Sustainable Music for Everyone

My friends, I wanted to share a really remarkable moment for two of my great friends Duncan and Lee Ann McKee. Nine years ago, they launched STIX, Motivation Through Music. I was present at their very first corporate gig, and it was an amazing experience. Nearly 100 people, coming together, playing Beethoven’s “Ode to Joy”

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