Tag: Twitter

Why hashtags are even more important today – get on it

Are hashtags important

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and…

What is the line you won’t cross with your personal brand?

cropped-cropped-apss-convention-social-media-panel.jpg

I had the pleasure of speaking on a social media panel at the recent Asia Professional Speakers Singapore Annual Convention (pic above from the talented Berry Happy Photography). The conversation was spirited, but one topic that came up is: what are you willing (or not willing) to do as an influencer on social media? For…

Are you ignoring your greatest content creation resource today?

Employee advocacy

Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to create enough content. So I ask about employees contributing content and if there is a process in place to welcome (and even reward) that? In 99 percent of cases, the…

Twitter is cool and I’m going to tell you why

Twitter

Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision. The early adopters are not as excited by the platform as they used to be. Newbies are intimidated by how much love it needs before they see results. There’s a…

Event Organisers, Speakers… Hashtags & Handles I Beg You, Please

Content marketing

I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology, and even a rugby dinner – and here’s the thing. It’s 2015 and still STILL event organizers and speakers aren’t appreciating the power of social media at events. We’ve got to change that. I’ll give you one example of…

8 Tips to Build a Twitter Presence From Scratch

Personal branding

As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for…

Content Marketing and Personal Branding are Inextricably Linked

Andrea Edwards

Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely…