This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else be you? How could anyone be me? Not possible. This issue really matters to me, because there’s too much noise on social media. Inauthentic, disingenuous noise. Now I appreciate that many […]
Should I outsource my social media presence? Read More »
Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still trying to navigate) one thing that’s changed is banner dimensions. For all LinkedIn changes, the best place to go for current information is LinkedIn Help (linkedin.com/help), and here’s the link
New LinkedIn banner dimensions for 2017 Read More »
I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and to enjoy a decent break. However, as anyone else with young kids knows – small kids + quiet reflection time = not going to happen! The UAE was amazing though.
Shall we make 2017 the year of engagement on social media? Read More »
We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and
Why hashtags are even more important today – get on it Read More »
TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social – and please do this, it gets you no benefit. In fact, the first interaction people have with you is negative, as they immediately delete your automated message. Today’s blog is about
Microblogging is a perfect way to start building your personal brand Read More »
I had a great discussion with a fellow professional on personal branding yesterday and he said something magical to my ears – I’ve got a five-year window I’m working on towards building my personal brand to get where I want to be. And I thought finally. Finally, someone understands this. Personal branding is not a
Personal branding requires grit, determination and never ever giving up Read More »
I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How to Make it Work” with Nishan Weerasinghe from IBM, Roger Graham from Hootsuite, and Roger Pua from LinkedIn. A lot of great content was covered by my fellow speakers, and
Make your employees the stars of your show Read More »
If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is too tactical. It’s too execution focused. It’s about content but it’s not about content marketing. Content marketing is about business transformation. It’s about putting the customer at the very heart
Content marketing is fundamentally about business transformation Read More »
A friend recently asked me if they should move social media ownership under the banner of content marketing at their company, and I said yes, absolutely! Why? Because the team that is always thinking in terms of the customer (or audience) are your best talent to position information within the context of customer interest. This
Why content marketing must own social media Read More »
We’ve all read updates of people complaining that members of LinkedIn are posting Facebook-like posts on the professional platform. We’ve all seen attractive females posting alluring pictures with thousands of comments – a mix of “inappropriate” or “you’re so pretty.” Naturally the guys who get drawn into the latter really have no idea how bad
You, me and 440 million+ others are responsible for LinkedIn Read More »
