I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to […]
What’s Holding Asia’s Businesses Back from Content Marketing? Read More »
My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right?
A Basic Rule of LinkedIn Participation we Need to Heed Read More »
As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology industry, I wanted to share a few thoughts with my friends, the analysts. As some of you know, I sincerely believe there is a massive opportunity for everyone on social media, and I’d love to see you all embrace
Dear Analysts, Please Get More Social Read More »
I’ve had an incredibly frantic last week at Microsoft – today is my last day – but before I change my stars I wanted to share some interesting insights I’ve gained in the last month or so. Part of the craziness of my impending departure was an opportunity to work with a terrific team of
An Accidental Content Marketing Audit on LinkedIn Read More »
I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing
The Content Marketing Coup D’etat Read More »
It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month
Asia Pacific Social Media Stats – Australia, China, India and Japan Read More »
In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and
Your Personal Professional Profile is Vital Read More »
How much of ‘corporate social media’ amounts to ‘wasting time on the company’s dime?’ The big difficulty for many managers is in demonstrating a positive ROI (‘Return on Involvement’) from their social media projects – a collection of sundry activities loosely billed by the now ubiquitous social media consultants as “connecting, communicating and collaborating.” I
Linked In, Blinked Out Read More »
