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communicating for success in Asia

Softbank 30 Year Vision – An Asian Lesson

Leave a Comment / Business, Messaging and Positioning /

SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco […]

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How Many Characters for Social Media Business Pages?

2 Comments / Content and Context, Content marketing, Messaging and Positioning, Social Leadership /

I’ve just spent a great deal of time researching the number of characters allowed on the business pages for the significant social media sites. I have been looking for content limits for the “About” section, and while this is not the only opportunity to tell your story on a profile page – with headings and banners

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How a Different Approach to Blogging can set Asian Subsidiaries Free

1 Comment / Content and Context, Content marketing, Social Leadership /

I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that was top of mind? They are frustrated by their lack of ability to influence the global discussion taking place online, because the content is being completely controlled by US headquarters.

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Slogans or Taglines – How to Create a Great One

4 Comments / Business, Messaging and Positioning /

I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the

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The 3 Significant Challenges for CIOs in Asia Pacific

2 Comments / Business, Social Leadership /

Last week I posted an article entitled: Feng Shui, Do You Have the Energy for Business Success, which was written for another project that didn’t go ahead. The other article I put together was an interview with Dane Anderson, Vice President, Research Director and Region Manager for Forrester Research. Once again – not strictly communications

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Feng Shui: Do You Have the Energy for Business Success?

3 Comments / Business, Inspiration /

I recently interviewed Feng Shui Master, Edwaard Liu, for an article I hoped to publish on another digital platform. Unfortunately the publishing deal didn’t work out but I still wanted to share the article – because Master Liu had some really great insights, especially for an uninitiated person like me. He is also a terrific

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Sales Training – Four Focus Areas for Success

2 Comments / Business, Sales Training, Social Selling /

Ask any sales person during their annual review what they need from the company to hit their figures next fiscal year, and usually “training” comes out top of the list. Ask them what sort of training or coaching they need within this broad area and the response is usually a spattering of different fields including

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