It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s not as crazy as 2016. Please let that be the case! Anyway, I’ve written loads on personal branding, social leadership, employee advocacy and content marketing, plus a few other things […]
12 things to do over the holidays to get your LinkedIn profile rocking Read More »
I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which still has a place in the world, although a changed place. Can an advert be considered content marketing? Well yes, a great ad that makes us feel, cry, laugh
Content marketing is not a tactic, it’s a core belief system all must embrace Read More »
We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal
Not building your personal brand? Then you’re not in control Read More »
We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and
Why hashtags are even more important today – get on it Read More »
Welcome to a new series I’ll write when inspired. TTAM = Things That Annoy Me and under this acronym I’ll be sharing ideas about what I believe you should not do on social media. Of course, you can completely ignore me if it doesn’t sit well with you, but this is what I believe. The
TTAM – turn off automation on social Read More »
I need to talk about this because it comes up every time I run a training session with business professionals, or in 1-2-1 conversations with senior executives. When discussing the core success strategies behind building a great personal brand, every time this sentiment is expressed… Why would anyone care what I have to say? I
Self-belief is the biggest inhibitor to building a personal brand Read More »
The second edition, with Dan and Jade. Enjoy and thanks for the great support on part one. Answer this key question, and you unlock the potential for your blog to lead you to your dream life. Novus Asia’s Andrea Edwards, Daniel Seifert and Jade Alphonsine Tuan discuss the concept that finding your core reason for
Birth of a Blogger Pt 2: Why Are You Blogging? Read More »
I loved doing this blog with Jade Alphonsine Tuan and Dan Seifert – enjoy! Hungry to start blogging but not sure where to begin? Our expert, Novus Asia’s director of content marketing and training, Andrea Edwards, walks assistant editor Daniel Seifert and client services manager Jade Alphonsine Tuan through the process in this first chapter
Birth of a Blogger Part 1: Finding Your Voice Read More »
I had a wonderful opportunity to speak at Hootsuite’s #HootupSG Social Gurus Series: LinkedIn in Singapore recently. I enjoyed the evening immensely and the interaction with attendees afterwards was superb. So thank you Hootsuite for inviting me to speak. After the event was over, one lovely chap asked me about blogging. Should he? Where should
Maybe Becoming an Influencer Shouldn’t be the Goal? Read More »
Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision. The early adopters are not as excited by the platform as they used to be. Newbies are intimidated by how much love it needs before they see results. There’s a
Twitter is cool and I’m going to tell you why Read More »
